The 2016 Chicago Toy Soldier Show was a winner!
Early on Sunday, 25 September, the Hyatt Regency in Schaumburg, Illinois awoke to more
than 350 tables of toy soldiers staffed by more than 150 dealers.
General admission on Sunday equaled that of previous years, with greater numbers of
families and children in attendance. The Chicago Show continues to be an international
event with representation by dealers from Argentina, Luxembourg, France, Germany, Italy,
Peoples Republic of China, and Spain; the largest contingent of dealers continues to come
from the UK. Estimates are that the Sunday Show and room sales before the Show attracted
more than 1,500 toy soldier collectors to the Hyatt.
By all reports, the three days of room sales-for which the Chicago Toy Soldier Show is
famous-were record breaking. Dealers involved in room trading-135 in all-shared that
room sales were the best on record and that collectors added phenomenal finds to their
toy soldier collections.
Jan and Roger Garfield, the new Show owners, initiated some new processes that were well
received by dealers and attendees. Show managers greeted dealers at the Hyatt reception
desk with complete dealer packets. Dealers had the option of having a boxed lunch
delivered to their tables on Sunday to help ensure uninterrupted sales. The Garfields
focused Show marketing efforts on increasing attendance, especially attendance by
families with children. These future collectors were seen exploring the Show with
treasure maps on clipboards; when children completed the treasure hunt, they received-what
else?-a prize of toy soldiers donated by Toy Soldiers of San Diego, Toys of Yesteryear,
and W. Britain.
Jan and Roger are delighted with the success of their first Chicago Toy Soldier Show.
They credit previous Show manager Don Pielin for his help in making the transition to
new ownership seamless.
The Garfields have innovations in mind for the 2017 Chicago Toy Soldier Show,
to be held Sunday, September 24
, at the Hyatt Regency in Schaumburg.
Mark your calendars now!
Our 2017 Hyatt reservation link is live!
your rooms for the 2017 Chicago Toy Soldier Show.